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Home services, HVAC

One conversation closed a full sales cycle.

Cal, the AI team member at Bon Air Service Company, took a customer from first question to a closed sale in a single conversation.

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Case study

Bon Air Service Company.

Home services, HVAC

Bon Air Service Company

Situation. Martin Caballero runs an HVAC company where customers reach out at all hours. Inquiries that wait until morning often go to another company.

1conversation to close a full sales cycle

Getting found

Local listings and search content so customers find Bon Air in maps, search, and AI answers. [confirm scope and any numbers]

Your website

A site that answers the questions homeowners ask first and runs at 99.99% uptime. [confirm scope]

Engagement

Cal, Bon Air's AI team member, answers customers around the clock. He closed a full sales cycle in one conversation.

Tenure. Bon Air has been a client for 6 years, including a year away before they came back.

[Martin Caballero quote]

Martin CaballeroBon Air Service Company
In his words

Martin Caballero on Cal.

[Video to record]
Engagement

[Martin's quote]

Martin CaballeroBon Air Service Company
Timeline

Six years, with a year away.

Six years as a client

Bon Air has worked with us for 6 years in all.

A year away

Bon Air left for a year and then came back. [confirm dates and what brought them back]

Cal goes live

Cal answers customers around the clock. [confirm launch date]

Related

Where this work fits.

Bon Air uses all three pillars. Each page below explains one part.

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Questions

Common questions

Who is Cal?

Cal is Bon Air's AI team member. He is a Fred assistant that answers customers around the clock from Bon Air's own content.

What does a full sales cycle in one conversation mean?

A customer asked questions, got answers, and moved to a sale without waiting for a person to call back. [confirm details of the conversation]

Why does after-hours response matter for HVAC?

Customers reach out at all hours. Inquiries that wait until morning often go to another company.

How long has Bon Air been a client?

6 years, including a year away before they came back. Martin Caballero is available as a reference on request.

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