Insurance
We carry general liability and cyber insurance. [confirm carriers and limits]
Certificates are available on request.
About
A Texas company that has run client websites since 2012.
Simple eSystem serves Dallas, Fort Worth, and Austin. We help local businesses get found, run a site that earns trust, and answer every customer. We've done it for more than a decade, and several clients have stayed for ten years or longer.
How we work
We start with the foundation.
Of roughly 30 Fred deployments, about a third needed foundational website and content work before the assistant could do its job.
An AI assistant can only answer from what your site says. A slow site, thin pages, or inconsistent business information limits every other effort. So we check the foundation first and fix it, then build getting found and engagement on top of it.
The work runs in 90-day cycles. Each cycle starts with real customer questions, turns the gaps into content in your voice, and measures the result. Nothing publishes without your approval. You get a plain-language report every month.
We run three pillars together: getting found, your website, and engagement. We don't run paid ads. Leads come from the three working together.
Clients stay
Our clients stay for years.
Every engagement starts with a 180-day commitment, then 30 days' notice to cancel. Many clients have stayed far longer than that.
2011Client sinceGrand Prairie Parks
10+YearsPhysicians Weight Control
~10YearsLegendz Way
6YearsBon Air, including a year away before they came back
For boards and procurement
Details your board or procurement team will ask for.
We keep these answers in one place so review moves quickly.
Security posture
Each site runs in its own isolated space, behind a global security network that handles attack protection and encryption. Sign-in uses a one-time code sent to your email, never a password alone. We run nightly file checks and nightly backups, apply updates weekly, and ship security fixes by the next business day. If a site goes down, we respond the same day.
Buying for a public agency
Public agencies can buy through the TIPS purchasing cooperative through Forge Mobile. [confirm wording]
Ask us for the contract details your purchasing office needs.
Who we are
Jason Claybrook, co-founder.
Jason has run Simple eSystem since 2012. He co-founded the company and still works with clients and partners.
Simple eSystem sells direct and through agency and firm partners. Our parent company, Simple AI System, handles custom AI, apps, and automation for projects that go beyond this service.
Fred, our AI team member, has a product story of his own at talktofred.ai.
Common questions
What areas do you serve?
We serve Dallas, Fort Worth, and Austin. Call 817-541-1750.
How long have you been in business?
We have served clients since 2012. Our longest client relationship, with Grand Prairie Parks, dates to 2011.
Can my agency buy through a cooperative contract?
Public agencies can buy through the TIPS purchasing cooperative through Forge Mobile. [confirm wording]
What is your relationship with Simple AI System?
Simple AI System is our parent company. It builds custom AI, apps, and automation. Simple eSystem delivers the marketing, website, and assistant services described on this site.
Start here
See what AI says about your business.
Run a free check. We'll show you how ChatGPT, Claude, Gemini, Perplexity, and Grok answer the questions your customers ask, how you compare to local competitors, and what to fix first.
Or book a demo to see the work live.
Preview. The live Fred Cloud embed loads here.
FredAI team member, Simple eSystem
Hi, I'm Fred. I can explain how Simple eSystem works, run a quick AI visibility check on your business, or get you on the team's calendar.